ColorID, LLC (COLORID) has committed to customer service and a private and secure shopping experience at www.colorid.com. The following Privacy Policy will help you to understand how we will treat your personal information. As we continue to improve our site and as we take advantage of developments in technology, this policy may change from time to time so please check this policy on an ongoing basis for revisions and updates.
 
What personally identifiable information does ColorID collect from me?
COLORID collects information from our website in several ways. During registration, COLORID asks for information such as your name, email address, and zip code. Once you have submitted this information and chosen a valid password, you will be able to take full advantage of everything COLORID has to offer. You may also be asked for personal information when you report a problem with our site or products; or, if you contact COLORID. Of course, we will require credit card information or purchase order information, as well as billing and shipping information, when you wish to make a purchase from our website.
 
How does ColorID use my information?
COLORID's primary purpose for collecting and using personal information is to improve our website and to provide you with an experience on our web site that is tailored to your preferences and buying habits. The more we know about you, the better equipped we are to provide you superb service.
 
Who is collecting information and with whom is it being shared?
When you are on a COLORID site and are asked for personal information, you are sharing that information with only COLORID, its agents and representatives. COLORID will not disclose any of your personally identifiable information except when we have your express permission or under special circumstances, such as when we believe in good faith that the law requires it. COLORID may also disclose account information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) COLORID's rights or property, other COLORID users, or anyone else that could be harmed by such activities.
 
What are my choices regarding collection, use and distribution of my information?
If you indicated upon registration that you are interested in receiving offers or information from COLORID and our suppliers, we may occasionally send you an e-mail about products and services that we feel may be of interest to you. Only COLORID (or agents or representatives working on behalf of COLORID) will send you these e-mails and only if you indicated that you wish to receive these offers. If you choose to stop receiving these mailings, you can, at any time, simply edit your COLORID Account Information (Manage Account) so that you will no longer receive such offers and mailings. You will need your COLORID username and Password in order to access your "Manage Account".
 
What are cookies?
A "cookie" is a small file stored by your web browser on your computer's hard drive for future reference. If the web server does not detect a Unique ID for your session, it will generate one and send it to your computer in the form of a cookie. So, if you accept the cookie, you only get it once. If you do not accept the cookie, it will try to send you one with every hit until you accept it. This means every page and item on that page you request from www.colorid.com will come with a cookie request unless you already have one. On the www.colorid.com site we have two kinds of cookies; temporary and log cookies. Temporary cookies are necessary to maintain the user session and tell our server which page to pull up next. The traffic log cookie tells us what pages are being used and which ones aren't. This helps us make improvements to the site to better meet your needs and cut down on pages that don't get used.
 
What does ColorID use cookies for?
COLORID uses "cookies" to compile information about our customers' use of our site so that we may improve your shopping experience at COLORID. COLORID cannot and will not use cookies to retrieve any personal information about you unless you have previously purchased from or registered with COLORID. COLORID does not and cannot use cookies to retrieve personal information about you from your computer unless you knowingly and willingly provided such information. Even though most Web browsers accept "cookies", most browsers also give you the option to reject "cookies". Please note that although you may set your browser to reject "cookies", you will still be able to visit the COLORID site; however, your shopping and browsing experience will be affected and you will not be able to purchase products on the site. We know that a lot of people have concerns about cookies, but we feel that the benefit we both gain from their proper use is worthwhile. We value the relationships we have with our customers and future customers, so we respect these concerns.
 
What is ColorID's policy on allowing me to update and correct my personally identifiable information?
You may edit your My COLORID Account Information at any time by using your COLORID username and password.
 
What security precautions are in place to protect the loss, misuse, or alteration of my information?
We are aware that you are concerned about the privacy and confidentiality of your personal information, including, of course, credit card information. COLORID has taken steps to ensure that this information is well protected. First of all, your MY COLORID Account Information is protected by a password chosen by you and access to that Account Information requires your COLORID user name and password; therefore, we recommend that you do not divulge your password to anyone. COLORID will not ask you for your password in an unsolicited phone call or in an unsolicited email. Secondly, concerning credit card information, we protect your transactions using a technology called Secure Sockets Layer (SSL). If your browser is capable of SSL, and most are, your sensitive information will automatically be encrypted before being sent over the Internet. You should also know that we do not store your credit card or ordering information on our Internet server. This strategy, combined with SSL, provides you with a high level of security to ease your concerns.
 
Finally, no data transmission over the Internet can be 100% secure. While we strive to protect your personal information, COLORID cannot warrant the security of any information you transmit to us and you do so at your own risk. Once we receive your transmission, we make our best effort to ensure its security on our systems. Please keep in mind that whenever you voluntarily disclose personal information online that information can be collected and used by others. Ultimately, you are solely responsible for maintaining the secrecy of your passwords and/or any account information. Please be careful and responsible whenever you're online.
 
Need additional information?
Please click here support@colorid.com if you have further questions regarding this Policy or you may speak with a COLORID representative at 704-987-2238.
 
Effective Date: March 21, 2005