DANNY SMITH is Vice President and Owner of ColorID, LLC, a global supplier of identification solution systems serving select vertical markets, including higher education, US government, and healthcare among others. ColorID’s product and service offerings include identification, biometric and smart card systems that are deployed into physical and logical access solutions. Some of ColorID’s customers include the Department of Defense, NASA, The Pentagon, Harvard University, Notre Dame, FBI, both Houses of Congress and the Executive Office of the President of the United States. He has developed solid working relationships with clients across North America and Europe. Danny joined ColorID in 1999 and with his business partner Gary Smith; together they launched the company in 2000.

Danny is an accomplished speaker, and he regularly shares his expertise through conference lectures and workshops; his audiences including the National Association of Campus Card Users (NACCU), Canadian Campus Card Association (CCCA) and European Campus Card Users (ECCU). Having visited hundreds of client colleges and universities - where he has been directly involved in ID system installation and technology migration - he is a veritable information bank of new campus card systems, technologies, sales, and marketing trends